# 💲Customers profile: discount card

**LTV indicator in the card user profile.** For a cardholder, LTV represents the total amount of all their purchases since they joined the loyalty program (from the moment their loyalty card was issued). It is calculated as the *purchase sum* from visits — the same value used as revenue in ROI statistics.

### Add/Deduct Client Amount

Transaction amount can be added or deducted in the client’s profile

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeMUo8r8ahRb-8tKQgysXDl9dhb37w7ZGeSV9wNEyOWNVo_M-zMkxnKNnlQyU0OdSgPwBnUv6BrjoDo1gIMQSQEIR2UtDYu0COA1uMMtmFTZLuWxHPXT2YXS-fZ2Qn2pvSjWqM1?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

If you click the + icon a pop up appears asking how much increase balance and if the - icon, how much decrease balance.&#x20;

Value: Enter the same figure as the Purchase Amount field under value. The system uses this to calculate the exact discount value based on the card setup. For example, if a card gives 1% back and you enter $50, the system calculates and applies 0.50 discount.

Purchase Amount: Enter the monetary value associated with the transaction, whether it's the value of a purchase, a refund, or any relevant financial adjustment.

After filling in the details, click Apply to save the changes.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdGLvWiROr6xmAy_cN4wOqDi2ZOXudZOfB7Y5RBtOQd8VofIZVNKAINe17XcJIIyMlYv_sESvUZ_Q22-UcPBp5dQb2DSLS1JJeuiiGvBZkqaZJzIbRjN1RYzin3tvfk8yzbbmRhLQ?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

If it’s an addition, the system shows it as a discount amount. If it’s a subtraction, it appears as a refund of the amount spent.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc7ialvgYFZkb1hitArrUxTFoNJ9ixQu-3_Ip9W7P8jWsJTHYMSJ6B7OamnJpTqefw2qrpLQaH-FXJp0YGAssYA9D5iP7uOOfMl9o2KuTkvoNLj_x4NX9zQBPxolCCkzt4d9ZZdKQ?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>


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