# Customer filters

> [**Boomerangme > Left-Hand Menu > Customers**](#user-content-fn-1)[^1]

Customer filtration by parameters and filter groups have been added to the customer base

1. Filters include the following parameters:

* Card balance
* Device type
* Card serial number
* Card status
* UTM-tag
* Current number of uses
* Registration date
* Email
* Gender
* Name
* Phone
* Unused rewards
* Number of stamps
* Customer birthday

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FF9o6Yq9au5ojhO8C4FzR%2F2023-05-11_22-12-03.png?alt=media&#x26;token=db2167a9-2468-4329-9855-1ae25d077667" alt=""><figcaption></figcaption></figure>

Filters can overlap on an AND/OR condition

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2F0AW2Z3dxpf6tEbmucZ6O%2F2023-05-11_22-19-07.png?alt=media&#x26;token=4c2bb1c1-1586-4f4a-b55d-0a8c847079d8" alt=""><figcaption></figcaption></figure>

Filter can include:    &#x20;

* &#x20;     comparison to a specific value (string, number, etc.): equal, not equal, more, less, etc.  &#x20;
* &#x20;     entering a range of values: e.g. date from - date to&#x20;
* &#x20;     entering an array of values: equal to one from the list

For example, the "Card balance" filter

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2Fhuglvf0NPlfzFk3j5UpG%2F2023-05-11_22-38-47.png?alt=media&#x26;token=ccf43c0b-c126-426b-b651-a55bf9f69bbf" alt=""><figcaption></figcaption></figure>

2. Filter Groups are ready-to-use presets based on filters. Each filter in a group can be applied individually or combined

There are currently 3 groups of filters, but they will be added quickly.<br>

#### The first filter group “RFM - segments” is a method of analysis that allows you to segment customers based on two variables - duration and frequency of visits.&#x20;

The following visit periods are included in the analysis:

**0 to 30 days:**<br>

Number of visits from 0 to 3: RFM - Beginners

Number of visits from 4 to 7: RFM - Growths

Number of visits from 8 to 12: RFM - Champions

**31 to 60 days:**

Number of visits 0 to 3: RFM - Doubtful

Number of visits from 4 to 7: RFM - Medium (borderline)

Number of visits from 8 to 12: RFM - Loyal - Regular

**61 to 90 days:**

Number of visits 0 to 3: RFM - Sleeping

Number of visits from 4 to 7: RFM - At risk

Number of visits from 8 to 12: RFM - Needs attention

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2Fw42K8g0UWwNepIx4rHAz%2F2023-05-11_23-59-51.png?alt=media&#x26;token=a43fef86-b865-4377-bf7d-8bd05ba1e207" alt=""><figcaption></figcaption></figure>

#### "Health" group contains filters that can be used to sort clients with missing data/not installed cards:

* Card status not installed
* Unknown gender
* Empty birthday

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FzbpsfglmNGhHYKIOhyoP%2F2023-05-11_23-03-03.png?alt=media&#x26;token=b5890db0-5cff-4437-a86f-d262b66eeeea" alt=""><figcaption></figcaption></figure>

#### The "Loyalty" filter group includes filters:

* Card status installed
* Apple Wallet
* Wallet Passes
* Google Pay
* PWA

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FLcejs2Uj1SSkUkr9srOG%2F2023-05-11_23-19-07.png?alt=media&#x26;token=521ba148-e58c-4d74-b50a-d71828212a08" alt=""><figcaption></figcaption></figure>

[^1]:


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