> For the complete documentation index, see [llms.txt](https://docs.boomerangme.cards/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.boomerangme.cards/card-distribution/offline/table-tent-and-stickers.md).

# Table tent and stickers

## Table tent and stickers

Table tents and stickers are a convenient way to grab customers' attention and let them know your business has a loyalty program. Placed on tables, at the counter, or on windows, they're hard to miss — but a QR code on its own isn't always enough. This article covers the ready-made Marketing Kit, where to place your QR codes, how to get staff actively involved in offering the card, and an idea for turning card installs into a friendly competition between staff members.

### Marketing Kit — a ready-made set of materials

The fastest way to get promotional materials is to download the **Marketing Kit**: a ready-to-print set of **11 materials** (stickers, posters, and other formats), automatically generated from your card's design and QR code.

{% hint style="info" %}
The Marketing Kit is meant to promote an **already created loyalty card inside your business** — it's not intended for promoting your agency or attracting new clients to your services.
{% endhint %}

> **Boomerangme > Cards > Select Card**

1. Open the card you want to promote.
2. Scroll below the QR/barcode section.
3. Click **Download marketing kit**.

<figure><img src="/files/7pSVDcRpsNOyS1qImyJW" alt=""><figcaption></figcaption></figure>

The download can take 20–30 seconds — you may see a loading animation first. Wait until the ZIP file starts downloading.

Inside the archive, you'll find all 11 materials, plus a **printing and usage guide** explaining how to prepare and display each one correctly.

{% hint style="warning" %}
**If the Marketing Kit doesn't download**, check your card design first:

* All required design elements are uploaded
* The logo is uploaded and meets the size requirements
* No required images are missing (the kit can't generate if something's missing)

Once the card design is complete, the Marketing Kit should download normally. If it still doesn't work, contact support with a screenshot of your card design.
{% endhint %}

#### Why is the wrong logo showing in my Marketing Kit?

The Marketing Kit pulls in **two different logos** from two different places:

| Logo                                                | Where it comes from                              | How to fix it                                                                                                              |
| --------------------------------------------------- | ------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------- |
| **Agency logo** (shown at the top of the materials) | Agency Settings → White Label → Dark Logo        | Re-upload the Dark Logo in your White Label settings, save, and download the kit again                                     |
| **Business/card logo**                              | The specific card's settings → Design tab → Logo | Open the card, go to Design → Logo, upload the correct file in **PNG** format (max 3 MB), save, and download the kit again |

{% hint style="info" %}
**Can I change which files are included?** No — the file list is fixed and the same for every account. What you *can* customize is the **visual appearance** of those files — it depends on your card's design (logo, colors, images). The Marketing Kit is designed to simplify the process by giving you a ready-made set right away. If you need custom promotional materials, you can create your own using any graphic editor or a designer, based on the card's QR code. See the section below for how to download the QR code separately.
{% endhint %}

### Download PDF — a single A4 table tent

Besides the Marketing Kit, there's a simpler option — the **Download PDF** button on the same card page. It downloads only **one ready-made table tent in A4 format** with the card's QR code, without the other 10 materials from the kit. This works well if you only need a table tent and don't need the full set, or if you want to insert the QR code into your own design.

> **Boomerangme > Left-Hand Menu > Cards > Select Card**

1. Go to the Card Details screen as described above.
2. Click the **Download PDF** button. A preview will open as a PDF file, and you can download it.
3. To print the QR code, click the print icon in the top-right corner.
4. Once printed, place the printout in a table tent for customers to scan the QR code and install the card.
5. The PDF file is created in A4 format, ready to print on a standard printer.

<figure><img src="/files/vflj2rXUCokqieEYKFix" alt=""><figcaption></figcaption></figure>

### Where to place your QR codes

The goal is for customers to notice the QR code more than once during their visit, so they realize your business has a loyalty program. Common placements include:

* **On every table** (table tents) — the classic spot, seen by every seated customer
* **At the counter or checkout**, where the customer already has their phone out to pay
* **On the front door or window**, so people see it before they even walk in
* **On receipts**, printed menus, or takeout bags
* **Near the entrance or waiting area** — for businesses without individual tables (salons, clinics, retail stores)

{% hint style="info" %}
The more places a customer sees the QR code, the more likely they are to install the card — one table tent alone is often not enough.&#x20;
{% endhint %}

<figure><img src="/files/p7A4DZ3k1gbWYvkRZaDJ" alt="" width="362"><figcaption></figcaption></figure>

### Getting customers to actually install the card

A QR code on a table is a passive approach — it works better combined with an **active offer from staff**. Customers are far more likely to install the card when a staff member personally offers it and explains the benefit, rather than relying on the customer to notice and scan the code on their own.

A few things that help:

* **Give staff a simple script** for offering the card — for example: *"We have a loyalty program — scan this code and you'll get \[benefit] on your next visit. It takes 30 seconds to install."* Keep it short and focused on the benefit to the customer.
* **Have staff install the card themselves first.** If a team member has gone through the installation process on their own phone, they can walk a customer through it in seconds, show them what the card looks like, and explain how it works — instead of just pointing at a QR code and hoping for the best.
* **Offer to help customers who hesitate to install it themselves** — some customers will install it on their own after seeing the table tent, but others need a small nudge and a helping hand.

### Idea: turn card installs into a friendly competition between staff

If you want to motivate your team to actively offer the card, here's one option worth trying — give **each staff member their own unique QR code**, using UTM links.

Here's how it could work:

1. Create a separate UTM link for each staff member (for example, named after them — "Anna", "Mike", "Sara").
2. Print or display each staff member's personal QR code — for example, on a badge, a name tag, or a separate printout.
3. When a customer installs the card through a specific staff member's QR code, it's recorded under that staff member's UTM tag.
4. In the card statistics, you (or the business owner) can see how many installs came through each staff member.

{% hint style="info" %}
See UTM Links for step-by-step instructions on creating a [UTM link](https://docs.boomerangme.cards/card-distribution/online/utm-links) and viewing statistics by tag.
{% endhint %}

This approach can be used, for example, for a monthly leaderboard with a small reward for whoever brings in the most installs — a way to make card distribution an ongoing, motivated team effort rather than a one-time task.