# Case studies

### DimCoffee

<table data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><p><strong>Niche</strong></p><p>Coffee Shops (42 locations)</p></td><td></td><td></td></tr><tr><td><strong>Loyalty mechanic</strong> Cashback</td><td></td><td></td></tr><tr><td><p><strong>Time</strong></p><p>8 months</p></td><td></td><td></td></tr><tr><td><p><strong>Loyalty members</strong></p><p>75,779</p></td><td></td><td></td></tr><tr><td><p><strong>Transactions</strong></p><p>1,169,592</p></td><td></td><td></td></tr><tr><td><p><strong>Push delivered</strong></p><p>8,512,114</p></td><td></td><td></td></tr><tr><td><p><strong>Retention rate</strong></p><p>28% (2,4x growth)</p></td><td></td><td></td></tr><tr><td><p><strong>Revenue</strong></p><p>$1,871,347 (3,6x growth)</p></td><td></td><td></td></tr></tbody></table>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2F1dXDqc0ulrqCbTTTCGIr%2FScreenshot%202023-03-27%20at%2010.05.58%20AM.png?alt=media&#x26;token=79e95cce-a0eb-4f95-99be-4f5d127f74bf" alt=""><figcaption><p>90% of revenue is driven by returning visits (loyalty members)</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FbIC9wnkgrv9UgqBBkTVc%2FScreenshot%202023-03-27%20at%2010.07.01%20AM.png?alt=media&#x26;token=2fa33d4d-4be6-4a9f-a96f-09c2f8cc0911" alt=""><figcaption><p>90% of customers install the cards</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2F1VGhQRleW0vQa78Xmc1Z%2FScreenshot%202023-03-27%20at%2010.08.54%20AM.png?alt=media&#x26;token=6abee2d4-0456-4717-9d9d-3419ff9d3921" alt=""><figcaption><p>4,9 average feedback rating</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FYLkNs3R1LTeKzdXFr6No%2FScreenshot%202023-03-27%20at%2010.09.51%20AM.png?alt=media&#x26;token=7fb252b7-abb7-43a1-912f-1a01786dae6d" alt=""><figcaption><p>252 new loyal referral customers</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FBws9HbYtWkv6sd97EDfU%2FScreenshot%202023-03-27%20at%2010.13.31%20AM.png?alt=media&#x26;token=8fb3a7b4-70e8-4314-bba9-427f41bc995b" alt=""><figcaption><p>Customer base portrait</p></figcaption></figure>

### Nailmaker Bar

<table data-view="cards"><thead><tr><th></th><th></th><th></th></tr></thead><tbody><tr><td><p><strong>Niche</strong></p><p>Nail polish salons (22 locations)</p></td><td></td><td></td></tr><tr><td><p><strong>Loyalty mechanic</strong></p><p>Multi Reward</p></td><td></td><td></td></tr><tr><td><p><strong>Time</strong></p><p>27 months</p></td><td></td><td></td></tr><tr><td><p><strong>Loyalty members</strong></p><p>53,297</p></td><td></td><td></td></tr><tr><td><p><strong>Transactions</strong></p><p>245,956</p></td><td></td><td></td></tr><tr><td><p><strong>Push delivered</strong></p><p>6,101,526</p></td><td></td><td></td></tr><tr><td><p><strong>Retention rate</strong></p><p>41.6% (4/x growth)</p></td><td></td><td></td></tr><tr><td><p><strong>Revenue</strong></p><p>$14,676,938 (4,2x growth)</p></td><td></td><td></td></tr><tr><td><strong>Average check</strong></td><td>2,2x growth</td><td></td></tr></tbody></table>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2F17ikklYNgdsMb3D4fh0i%2FScreenshot%202023-03-24%20at%205.57.53%20PM.png?alt=media&#x26;token=d3a18f6d-3ead-4cb5-985a-8258f1039169" alt=""><figcaption><p>63% of visits was made by returning customers (loyal members)</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FseIkEGFGnixOEjRT8Gy8%2FScreenshot%202023-03-27%20at%2010.19.55%20AM.png?alt=media&#x26;token=af6e422f-b690-46d9-bb39-6d4f31ced319" alt=""><figcaption><p>53% of customers are installed the loyalty cards</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2Fv6Lh4SrlTcsOqC5O5mcV%2FScreenshot%202023-03-27%20at%2010.21.47%20AM.png?alt=media&#x26;token=820722bd-7ddc-46d8-a2d9-853e542acdba" alt=""><figcaption><p>Revenue and average check growth</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FTht09uDXvHSQ3vs2wjtQ%2FScreenshot%202023-03-27%20at%2010.24.12%20AM.png?alt=media&#x26;token=f9b32647-d61d-4c9f-97b5-f2f315eb23ec" alt=""><figcaption><p>Retention is up to 4x on the loyalty members (loyalty cardholders)</p></figcaption></figure>

<figure><img src="https://121681468-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FBfW4nnOu4AysbkbyxNug%2Fuploads%2FlHsfH73SqlNUHzixBblZ%2FScreenshot%202023-03-27%20at%2010.25.44%20AM.png?alt=media&#x26;token=e5791515-47f5-4544-88a9-50dcc5419f61" alt=""><figcaption><p>4,9 average feedback rating</p></figcaption></figure>
