# Dashboard {% embed url="" %} Main dashboard {% endembed %} 1. The Boomerangme dashboard provides you with an overview of the relevant stats that reflect how your business is doing.
2. To make it meaningful, displayed information is segregated into Visits, Activity, Retention, Feedback Rating, Referral Program, and Customer Profiles. ### **Visits** 1. Starting off, the Visits card is displayed. It includes stats for the Total visits, Repeat customers, and Last Period. A count for each of these is displayed at the top.

2. By default, the time period is set to month. However, you can change it to Day, Month, Year, All Time, and Period (Custom Range) using the action buttons on the top-right corner.

3. On the right side of the graph are three more indicators that include Repeat customers, New members, and Referrals. Each of these is displayed via a graphical representation at the center.

4. Hovering over a bar reveals a tooltip displaying the count for each indicator for the selected date. Each stat in this tooltip is color-coded for easier identification.

**Total visits** – total number of visits for the selected period\ **New customers** – customers who made their first visit during the selected period.\ **Repeat customers** – customers who made a second or subsequent visit in the selected period (counted by customers, not by visits)\ **Referrals** – clients who installed the card via the referral link in the selected period\ **The last period widget** shows the number of visits during the previous equivalent period.\ For example, if the selected period is “Last month,” then *Last period* displays the number of visits from the month before that. This helps compare performance and track increases or decreases in customer activity.. ### **Loyalty ROI** You can learn more about calculating ROI in a separate article, at this link [Loyalty ROI calculator](https://docs.boomerangme.cards/inspiration-and-ideas/loyalty-roi-calculator) ### **Activity**

**Total transactions** - The graph is built based on the number of transactions for each day in the selected period. **Average order value dynamic** – average purchase amount per day. The graph is plotted for the selected period. 1. The Activity section includes a couple of graphs named **New Clients** and **Issued Cards**. **New Clients -** graph has the number of new clients onboarded via Boomerangme against each day of the week. Hovering over a date reveals a tooltip displaying the number of clients on that specific date. **Issued Cards** is a graph that has the number of issued cards mapped against each day of the week. Hovering over a date reveals a tooltip displaying the number of cards issued on that specific date.

### Retention 1. This section includes the Retention Rate graph. In this graph, the retention rate of the customers is mapped against a time period of 60, 120, and 240 days.\ displays the number of returning customers for the selected period as a percentage: \ Retention Rate = (C(repeat) / C(current)) \* 100% \ Where: \ C(repeat) is the number of customers who were in both periods (current and previous). \ C(current) is the total number of customers in the current period.

By default, retention rate for 60 days is displayed. However, you can change it to 120 and 240 using the action buttons at the top-right corner.\ \ Moreover, hovering over a bar reveals a tooltip displaying the retention rate for the current period and previous period on the specific date. The retention rate for the current period is displayed in blue-color whereas the orange color is used to represent the retention rate for the previous period.

### **Feedback Rating** By default, Month is selected as the time duration. However, you can change it to Day, Month, Year, All Time, and Period (Custom Range) using the action buttons at the top-right corner. 1. This section includes a number of tiles to represent the satisfaction level of your customers.

**Members leave feedback** - the number of customers who left a rating (selected stars).\ **Positive feedbacks** - the number of customers who rated - 5 stars\ **Feedback on services -** shows how many customers clicked on links to third-party services after rating them (e.g. on Google).\ **Average loyalty level** - the average level of satisfaction of all customers (includes all ratings) Below you can see a detailed breakdown of customers who have left a rating.

**The Loyalty level** average of all ratings for the selected period. **Dissatisfied members** shows all clients (list) who gave a rating different from 5 stars. ### **Referral Program** As the name says, this section includes all the stats relevant to the referral program offered by your business. By default, Month is selected as the time duration. However, you can change it to Day, Month, Year, All Time, and Period (Custom Range) using the action buttons at the top-right corner.

You can see 4 information blocks, namely

**Shared cards** – number of clicks on the referral link \ **Cards installed by referrals** – how many cards were installed via the referral link \ **New referral members** – how many referral customers made visits \ **Revenue from referrals** – the amount of purchases via referral visits (that is, How much money did referral clients spend).

This is followed by the **Referral Program Dynamic** graph which maps the performance of the referral program against each day of the week. Hovering over a bar reveals a tooltip displaying the referral program performance on the specific date. The **Top-10** list displays the most active invited clients (by visits or by purchase amount). You can switch the display option (by visits or by purchase amount). ### **Customer Profile** This section provides information about your business's existing customers. Starting from the **Gender pie chart**, it displays a segregation of the customer profiles w\.r.t their gender. Gender is determined automatically (by built-in AI) based on the client's name.

Moving on, the Devices pie chart shows the breakdown of customers by the devices they used to add loyalty cards.

Next is an **age chart** that shows customers who fall into each age range, with a separate color representing gender. Hovering over the age range bar reveals a tooltip displaying the number of customer profiles in each gender.

**TOP 10** - shows a list of clients who visit most often or who spend the most. You can switch the selection parameter.

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