# ❤️Customers profile: membership card

**LTV indicator in the card user profile.** For a cardholder, LTV represents the total amount of all their purchases since they joined the loyalty program (from the moment their loyalty card was issued). It is calculated as the *purchase sum* from visits — the same value used as revenue in ROI statistics.

### Membership card without Stripe

### Change the expiration date

For the membership card, you can change the expiration date in the client’s profile by clicking the edit button.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeDtsU4Kemk4JJy_7i_zxhvsEUnU5l8TPsW4doLgFYtCUx9zW64Ob5YFKQ4OAhV9xURWgc2ZD_iHjMH2JvA0KTa1_LlvjbMNPZycXn2cToiSeXMbUUAWX22IOvOMRh8f9hyeSMGYQ?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

### Change of membership card tier

The tier can be upgraded or downgraded.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzXdUVeJSPslFYnEvnRgBoSG5v3K9r35mGg1b-fRI1xn7QHw13XVmFg8RbP54QyivIqqRKPBVrNl6gEK2l29amudIRjyjFSxVoRAJb_zaS5zsy1VG-44APPYDAmvqGWXP9ELw6RA?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

### Сhange of subscription period

The subscription period can be changed from day/week/month or year. Once you are done with the edit the click on ‘Submit’.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdEAdaJeHWatPXsbmMyvaH1pG0-Oq_DaUeXd-Y7CcVyB4LwNwg2rUs3hwtwka6I_PyK8s4IZ7qkLoZBUn8SOsqRTeB8B_ltVrdTtQIOgoPre9CXWKu9nuXPNRMCSVcuXnGQFBfouA?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

### Membership card with connected Stripe

For Membership cards with Stripe connected, the tier cannot be changed from the client’s profile. This can be adjusted in Stripe or upgraded by clients through their device.

The subscription expiration date for a membership card with a connected Stripe cannot be changed in the customer profile.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf8LdntJwJnJZQtF0hBwT5w5OUYLHcLb7Yk3iHKkYuhmlqIIzvvpgfAHbC87TKlluwmGGM3O6MBP0U1FXLW6-yDwJtVPT71vZOYjpZoUsg23E3xhir92jmlpDmmWZ5JkkSD6Z6WDg?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

### Membership v1&#x20;

For membership cards with Membership v1 enabled, in the client’s profile there will be no tiers or limits included as it is a free card.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfy3ANpOiooJ-CL6nuKwtNiogUOnn9wEUol02NQqGDZWX37TgttZ3muLNdaOIuiGHNsvNHSji_F2IUtbWzYE_LFLGN8iZT806PVPy6XMsybZiNDaw567aXGt7vhphyhEPIpJWj-?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.boomerangme.cards/customers-crm/customer-profile/customers-profile-membership-card.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.