> For the complete documentation index, see [llms.txt](https://docs.boomerangme.cards/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.boomerangme.cards/integrations/highlevel.md). # HighLevel ### What does the GoHighLevel integration do? The GHL integration connects your Boomerangme agency account with your GoHighLevel agency account. This allows you to manage loyalty programs for your subaccounts directly from GHL. Watch the latest integration walkthrough: {% embed url="" %} #### Key capabilities: * **Subaccount synchronization** — automatically create and link subaccounts between Boomerangme and GHL (two-way, one-way, or manual synchronization). * **Loyalty menu in GHL** — automatically created after integration. Your subaccounts see a "Loyalty" menu item inside GHL where they can view and manage their loyalty cards, customers, and transactions. Clicking it opens Boomerangme directly inside GHL — no additional login, confirmation windows, or extra steps. * **Automatic subaccount creation on first click** — if a GHL subaccount is not yet linked to Boomerangme, clicking the Loyalty menu will automatically create and link a Boomerangme subaccount (free trial). * **Contact synchronization** — contacts from GHL are imported into Boomerangme, and a loyalty card is automatically issued to them. Custom fields with card data (30+ fields including balance, RFM segment, card status, install links, referral links, etc.) are added to the contact profile in GHL. * **Manage points directly from GHL** — you can change the customer's point balance directly in the custom fields in GHL, and it will sync to Boomerangme. * **Email and SMS notifications** — the integration uses the email and SMS services already configured in the GHL subaccount (GHL's internal email sender, external SMTP, Twilio, etc.). Boomerangme does not provide its own email/SMS services through this integration — it uses what is already set up in GHL. * **Data priority** — GHL is the primary source of truth for contact details (name, phone, email). Changes made in GHL sync to Boomerangme, but not the other way around. * **CRM Location for Richie AI** — prospects found by Richie AI are added as contacts to a designated subaccount in GHL. * **Workflow automation** — you can set up automated workflows in GHL (for example, awarding points on birthdays, sending referral links to loyal customers based on RFM segment). Premium webhook actions are available on GHL SaaS plan only. #### Using a reward card instead of a coupon card for GHL integration: You do not need to use a coupon card with the GHL integration. Instead, connect a reward card and set up a welcome bonus (e.g., 500 points) in the card settings. Configure the first reward to cost exactly 500 points — this way, every new customer automatically receives a reward upon card installation, mimicking a coupon offer without needing a separate coupon card. #### Requirements: * The agency connects the integration from the Boomerangme agency account via the Boomerangme domain (app.boomerangme.cards). This is important — always set up the integration from the original domain. * Subaccounts must be on the Business plan (the highest plan for subaccounts) to use GHL integration features. * The integration supports both GHL SaaS and Starter plans, but they cannot be connected at the same time. Premium actions in GHL workflows are only available on the SaaS plan. #### Important: * Existing subaccounts in GHL are not automatically created in Boomerangme during the initial setup — but they are created automatically when the Loyalty menu is clicked for the first time. * When you select a card for the integration and enable SMS/Email delivery, ALL existing contacts in the GHL subaccount will be immediately imported, issued the card, and receive SMS/email with the installation link. We strongly recommend testing on a blank test subaccount first to avoid mass messaging your entire customer base. #### Setup guides: * [Connect Boomerangme with GoHighLevel](https://docs.boomerangme.cards/integrations/highlevel/connect-boomerangme-with-gohighlevel) — step-by-step guide to connecting your agency account with GHL. * [How to Set Up a Workflow in GHL](https://docs.boomerangme.cards/integrations/highlevel/how-to-set-up-a-workflow-in-ghl) — examples of automated workflows for loyalty programs. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.boomerangme.cards/integrations/highlevel.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.