# 🎫Customers profile: coupon card

**LTV indicator in the card user profile.** For a cardholder, LTV represents the total amount of all their purchases since they joined the loyalty program (from the moment their loyalty card was issued). It is calculated as the *purchase sum* from visits — the same value used as revenue in ROI statistics.

### Coupon redemption

Coupons can be redeemed in the client’s profile by clicking on Redeem.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfuC4aTM9IxYgRfuThP_VJzfqUPpWA_lApQ7tglLgJeExsqSU_OJaCFzVtEeuJgqiqX_5okfv_MjLpWSO_xsjUvaqn9oAQqeNIJlVHKjamjVEEcMm-ES0iSyciZ_iw4RWTqD-g1?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

Enter the purchase amount then click ‘Apply’.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfBK_lNsRmt8PIXIKx-HysPykC_XcqJUKTR2w5INslYLwIhvCs7UQyKtccrvj1kXFD2ktBQ6mWfT169iyIOO_kJ6WgOrl6b79q5zvZqQSg9cpcj3umsBhrtsoZxu5kO-f_tOEFSew?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

Once redeemed, the status changes to ‘Redeemed’.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXczy7aF6L9KuH4gYttYdt1dQUoIEjE2r3U62LxxhE7M3Rs7HeTsKFQWFaBI8DKS5I0qK1Htjc4npxs9IKggfcS8xSwPgIiVTaPiFW7OeLm_hoaUltSyuefwEyWK1pHn9c5WiSwuGg?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>

If the card is linked to a stamp or point card, the reward program will be changed in the customer’s profile.&#x20;

Note: If a coupon card is linked to a stamp or point card, and a customer installs the coupon card:

* That customer will not appear as an installed user under the stamp or point card.
* The installation is only recorded under the coupon card that the customer interacted with.<br>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXda7HgtHfZKyLukwTNGCkg0HZB47ZYqQdu1bKx7IHTPiggU4L0-JEDUJ-47zBvfYbdcPTsfk5HjwwSEPcAarWnETTjEHY-F_kfEY-rz65RFF1C_BhCdno3iQahfGSL7m0ycAvDNqg?key=5QvbMeC0MqqIOXGHmxhR-A" alt=""><figcaption></figcaption></figure>