🚀Richie, your AI Sales Copilot

Say hello to your Ai Sales Pilot, discover the future of hands-off sales automation tailored for digital agencies. Experience Richie's game-changing capabilities and get a glimpse of sales efficiency

Access to Richie

Boomerangme > Left-Hand Menu > Agency > Prospecting

To access the prospecting tool Richie AI, on the left hand menu, click on the crown icon, which is the agency icon, then click on the prospecting Icon at the top with the plus sign.

Setting up and editing prompts for Richie

When working with Richie Ai, you can either customize the prompts or turn off the GPT enabled prompt completely and create a message from scratch. If you choose to do either of these, you need to complete this step before activating the Ai tool.

To customize the email Ai Richie sends out, you need to edit the prompts before you activate prospecting with Ai Richie.

To edit the prompts, click on the mailings icon than click to prompts.

You can either turn off the GPT enabled toggle button and create a new message.

Or you can click on the prompts and edit them. Note that the variables in brackets cannot be changed or created as they are placeholders. You can add or remove placeholders when customizing the prompts by clicking on the placeholder icon and selecting the one you want.

You can follow the same steps for all six prompts, you need to do this before Ai Richie is activated for prospecting.

Also remember to click on the generate preview button, to catch a glimpse of the messages that will be sent out to your prospects and correct errors. This is what the preview looks like.

Language Settings for Richie Prompts

Single Language Rule. If you need Richie to generate email campaigns in a specific language (Spanish, French, German, Italian, etc.), follow this important rule:

The entire prompt must be written completely in the target language. Do not mix English with other languages in one prompt.

❌ Incorrect Examples: Write a professional email pero en español con clear value proposition Écrivez un email but include English instructions for the call-to-action

Why This Matters

• Consistency: Richie analyzes the entire prompt context to determine language

• Quality: Mixed languages can lead to grammatical errors or unnatural tone

• Professionalism: Clients receive emails with proper grammar and cultural nuances

Result

With proper setup, all automatically generated email campaigns will be:

• Written in the chosen language

• Grammatically correct

• Culturally appropriate

• Professionally toned

Launch of Richie

Once you are done customizing the prompts, you can start your auto prospecting in full. To start the auto prospecting, you click on the prospecting icon. To start the auto prospecting, you click on the "Start Auto Prospecting".

Next click on the "Start Auto Prospecting" button. The first step is for you to choose an area of business from the available business categories. Once you choose this, Richie will select prospects from this category.

The second step is to enter the area you want to search on the map and click the search in this area tab as displayed in the picture below.

✅ Note. you can control the map scale. We do not recommend searching over a large area. It is better to do it step by step, 20-30 companies at a time.

The next step is to select a snapshot.

In the next step, you will see all the companies that Richie found. You can select or cancel some companies. For example, you can remove large networks that may definitely not be interested in the offer.

Before the auto prospecting begins, Richie will clarify the assignment to ensure that it is in line with what you want. At this stage, if you need to edit something you can go back to a previous step.

✅ Please note that once you click on the "Let's start" button, you will no longer be able to make changes.

• Click "Let's start". Richie will create subaccounts and an AI-generated email chain for each client.

• Track progress in the mailing list Richie generates for the launch.

Prompts and examples of results from sent emails.

The first cold email prompt

Write a short email from [reseller first name] [reseller last name] (CEO of [reseller company name], email: [reseller email], phone: [reseller phone]) for potential client [email_1_full_name], the [email_1_title] of [name] with the offer to consider the easy-to-use loyalty program implementation that can grow customer retention rate up to 2 times and increase the average check up to 30%. The main reason is that 79% of your customers leave your business after the first visit.

Today [name] has [reviews] reviews with the average rating of [rating], including [reviews_per_score_1] 1-star reviews. The Loyalty Program can also help to collect more positive reviews to increase visibility in local Google search and bring more new customers.

[type] usually has a lack of communication with the customers. With [reseller brand] Loyalty tool, you can communicate with customers personally and automatically and absolutely free via push notifications.

We prepared Tailored Digital Loyalty Cards and Loyalty Program ROI calculator for [name] : [proposal page link]

Ready to get 2x profits from existing customers? Reply with any message to get your 1-hour consultation with the loyalty marketing expert.

Example

Write a short email from Mike Inishev (the CEO of Boomerangme, email: [e-mail], phone:[phone]) for potential client Larry Baker, the owner of The River Café with the offer to consider the easy-to-use loyalty program implementation that can grow customer retention rate up too 2 times and increase the average check up to 30%. The main reason is that 79% of your customers leave your business after the first visit.

Today The River Cafe has 1980 reviews with an average rating of 4,4, including 147 1-star reviews. The Loyalty Program can also help to collect more positive reviews to increase visibility in local Google search and bring more new customers.

Restaurants usually have a lack of communication with the customers. With Boomerangme Loyalty tool, you can communicate with customers personally and automatically and absolutely free via push notifications.

We prepared Tailored Digital Loyalty Cards and Loyalty Program ROI calculator for The River Café : https://app.goto.cards/proposal/18881

Ready to get 2x profits from existing customers? Reply with any message to get your 1 hour consultation with the loyalty marketing expert.

Result

Subject: Unlock Your Café’s Full Potential with Boomerangme Loyalty Program

Dear Larry Baker,

I hope this email finds you well. I am Mike Inishev, the CEO of Boomerangme. Having recently dined at The River Café, I was impressed by the delightful culinary experience you offer. However, I couldn't help but notice an opportunity to significantly elevate your customer retention and overall revenue through our state-of-the-art Loyalty Program.

Our studies indicate that a startling 79% of customers may not return after their initial visit. Boomerangme’s simple and engaging Loyalty Program is engineered to combat this and has proven to boost customer retention rates up to 2-fold, and increase the average check amount by up to 30%.

Moreover, with your current average rating of 4.4 from 1980 reviews, our program also serves as a mechanism to garner more positive reviews. This in turn, amplifies your visibility in local Google searches attracting more culinary enthusiasts to The River Café.

One of the challenges many restaurants face is maintaining a continual rapport with customers. Our Loyalty tool bridges this gap by facilitating personalized and automated communication with your customers, absolutely free of charge via push notifications.

I’m excited to share that we've crafted Tailored Digital Loyalty Cards and a Loyalty Program ROI calculator specifically for The River Café. You can view this here: Tailored Proposal for The River Café

Eager to discuss how we can double your profits from existing customers? A reply to this email will secure you a complimentary 1-hour consultation with our Loyalty Marketing Expert at a time of your convenience.

Thank you for considering this opportunity to further uplift the remarkable dining experience at The River Café. I am looking forward to the possibility of working together to achieve remarkable results.

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

The first follow-up prompt

Write a short email follow-up for this email [The first cold email result]

Result

Subject: Elevate The River Café Experience with Our Tailored Loyalty Program

Dear Larry,

I trust this email finds you well. Following up on my previous email, I am keen to understand your thoughts on implementing our tailored loyalty program at The River Café. Our proposition aims at not only elevating the customer experience but significantly boosting your retention rate and overall revenue.

I believe a brief discussion can provide valuable insights into how Boomerangme can be a catalyst in achieving greater customer satisfaction and an increased bottom line for your establishment. Our complimentary 1-hour consultation can be arranged at your convenience to delve into the specifics and answer any queries you might have.

Our tailored proposal: Tailored Proposal for The River Café remains at your disposal for review.

Your positive response to our initiative will be highly appreciated. I am looking forward to the opportunity to collaborate and contribute to The River Café’s continued success.

Feel free to respond to this email or call me directly at [phone].

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

The second follow-up prompt

write a short follow-up with asking for the right point of contact for this email [The first cold email result]

Result

Subject: Identifying the Correct Point of Contact for Enhancing The River Café’s Customer Engagement

Dear Larry,

I trust this message finds you well. I am circling back on my previous emails regarding the implementation of the Boomerangme Loyalty Program at The River Café to boost customer retention and overall revenue.

I understand you might have a tight schedule and that there may be another member of your team better suited to discuss this potential collaboration. May I kindly request the appropriate point of contact to further discuss how our tailored Loyalty Program can contribute to enhanced customer engagement and profitability for The River Café?

We remain excited about the prospect of collaborating with The River Café and contributing to its continued success in creating delightful dining experiences. Your guidance on the right individual to communicate with would be greatly appreciated.

Feel free to respond to this email or reach me directly at [phone]. I am looking forward to the opportunity to work together.

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

The third follow-up prompt

write a short follow-up with the offer to book a demo by the link: [booking appointment link] for this email [The first cold email result]

Result

Subject: Seamless Way to Explore Boomerangme’s Loyalty Program for The River Café

Dear Larry,

I trust you are doing well. Following up on my previous communications, I understand that the bustling daily operations at The River Café may leave little time for external discussions. However, I believe our loyalty program could significantly contribute to your business growth.

To make things more convenient for you, I’d like to extend an invitation to book a demonstration at a time of your choice via the following link: Book Your Demo. This 30-minute demo is designed to provide a concise overview of how our tailored loyalty program can bolster customer retention and uplift your revenue.

I am optimistic that this flexible option will afford you or a member of your team the ease of exploring our solution without any obligation.

Looking forward to the possibility of engaging with you or the designated individual from your esteemed establishment. Feel free to reach out directly should you have any questions or need further assistance.

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

The fourth follow-up prompt

write a short follow-up with the message that if you are not interested in getting 2x more profits from existing customer traffic, please send "no" in reply. for this email [The first cold email result]

Result

Subject: Last Opportunity to Double Your Profits from Existing Customer Traffic at The River Café

Dear Larry,

I hope this message finds you well. Following up on my previous communications regarding the Boomerangme Loyalty Program, I understand that you have a bustling schedule and might not have had a chance to consider our proposal yet.

Our sole aim is to assist The River Café in achieving higher customer retention rates and potentially doubling your profits from the existing customer traffic. However, we also value your time and want to ensure we are aligning with your current priorities.

If you are not interested in exploring this opportunity further, kindly respond with a simple "no", and we will respectfully cease further communications on this matter.

Should the prospects of increasing your profits with minimal effort pique your interest, I am more than willing to accommodate any inquiries or discussions at your convenience.

Thank you once again for considering our offer. I am looking forward to hearing from you soon.

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

The fifth follow-up prompt

write a short follow-up for this email [The first cold email result]

Result

Subject: A Gentle Reminder: Transform Customer Loyalty at The River Café with Boomerangme

Dear Larry,

I hope this email finds you and your team well at The River Café. I am circling back on my earlier communication regarding the implementation of the Boomerangme Loyalty Program to enhance customer retention and drive greater profitability.

Our offer to boost your customer engagement and revenue remains open, and I would be delighted to discuss this opportunity further at your convenience. I truly believe that our tailored loyalty program can provide a substantial value to your esteemed establishment.

If the proposal aligns with your current business objectives, I am ready to proceed with a discussion or a demonstration at a time that suits you. Alternatively, if you have any further questions or require additional information, feel free to reach out.

Thank you for considering our offer. I am looking forward to potentially collaborating and contributing to the success of The River Café.

Warm regards,

Mike Inishev

CEO, Boomerangme

Email: [e-mail]

Phone: [phone]

Richie's Mailings

Once the auto prospecting has been activated, all information about this outreach will appear under the mailings section. To access this information in the mailing section, ensure that you are still in the agency side of your dashboard and not the user side.

Click on the crown icon, after that click on the mailings icon and select the mailings tab at the top.

Click on the mailing to see details.

In this section, you can view statistics for each Richie launch. Please note: the level of detail in the statistics depends on the email provider you use for sending messages.

• Mailgun and Resend provide the most detailed data (sent, delivered, opened).

• SMTP and SendGrid provide less.

• You can use GHL if you have the SaaS plan in GHL and want to connect it to Boomerangme. When connecting GHL in the settings, you can also enable email sending.

✅ Note: a prospect might have seen the email but your open rate would still display zero if you are using email senders other than Mailgun or Resend.

Scroll down the page to view the list of recipients for this campaign.

• A single company may have multiple recipients — this is normal, as there can be several decision-makers, and Richie contacts each of them.

• For each recipient, you can open the list of messages.

• You will see which emails have been sent and their current delivery status.

How to cancel a mailing

To cancel the mailing, simply click on the mailing and select cancel mailing, this stops pending messages. This way you can cancel (stop) the mailing completely.

Stop sending to a specific recipient

In addition, you can stop sending emails to a specific recipient. This can be done in three ways:

1. Go to the inbox tab, find the recipient and cancel the mailing for him

1. Go to the sub-account profile. In the sub-account profile, you will see a list of recipients for this company and will be able to stop the mailing individually.

1. If the recipient responds, then sending emails from Richie will be stopped automatically. The recipient must respond from the same email to which Richie sent the email.

❓FAQ

Does Richie always use the last connected email sender?

Richie selects the email sender automatically based on the following priority:

1. Resend — used first if connected.

2. Mailgun — used if Resend is not connected.

3. Other providers (SMTP, SendGrid, GHL) — used if neither Resend nor Mailgun is connected.

If your account has both Resend and Mailgun connected, Resend is automatically prioritized.

You cannot choose manually which sender Richie uses. We recommend using Resend or Mailgun for the best deliverability and most detailed campaign statistics.

Can I download the contacts that Richie finds and emails?

No. You can see which contacts received emails in the campaign, but you cannot download them, and this feature is not planned.

Does Richie stop sending emails if a contact replies?

Yes. If a contact replies from the same email address to the address Richie used, Richie will stop sending further emails to that contact.

Does Richie verify emails before sending?

Yes. Richie checks if the email addresses are valid and active before sending messages.

Why didn’t Richie create a sub-account or start a campaign?

Richie may skip a business for several reasons:

• The company is marked as closed (in Google, all business hours show "closed").

• No decision-maker emails were found.

• No valid email addresses were found on the business’s website.

• The sub-account was already created by your agency earlier.

Can I launch Richie on existing sub-accounts?

No. Richie only works with sub-accounts it creates itself. You can’t launch a Richie campaign for manually created sub-accounts, even if created via prospecting. You also can’t send emails to sub-accounts that weren’t created by Richie.

Can I restart Richie for the same company or contact?

No. Richie does not send emails twice to the same sub-account or contact. Even if you delete the sub-account and stop the campaign, Richie won’t restart or reuse the same contact.

Can another agency create a sub-account already created by mine?

Yes. Each agency works independently. A business can be created as a sub-account by multiple agencies.

Is there a difference between manually created sub-accounts and those created by Richie?

No difference in how sub-accounts work. However, only Richie-created sub-accounts can receive campaigns from Richie. Manually created sub-accounts won’t get email campaigns, even if they look the same.

How can I tell if a sub-account was created by Richie or manually through prospecting?

You can’t. At the moment, there is no label or indicator that shows whether a sub-account was created by Richie or manually via prospecting.