# AI for Business (Richie AI)

**Important:**\
\&#xNAN;*AI for Business (Richie AI) is a tool designed for **sub-accounts (businesses)** to automate customer retention. It is **not related to “Richie for Agencies”**, which is a completely different feature with different functionality.*

### **Overview**

**AI for Business (previously Richie AI)** is an intelligent automation system that helps businesses increase customer visit frequency and retention through personalized, behavior-based push notifications.

The AI analyzes how customers interact with the business — including their visits, purchases, and card activity — using data collected from both the POS system and Boomerangme.\
Based on these insights, the AI automatically sends tailored push notifications designed to boost customer engagement and encourage repeat visits.

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### **How It Works**

After the feature is enabled, the AI starts collecting customer behavior data.\
To function properly, there must be:

* Customers with linked wallets/cards
* Real completed transactions

Once enough data is gathered, the AI automatically divides customers into two groups:

#### **1. Control group**

Customers who **do not** receive AI-generated notifications.

#### **2. Active group**

Customers who do receive personalized AI-driven push notifications.

You can see the distribution of these groups directly in the main dashboard statistics.

#### **Notification Frequency**

The AI determines:

* how often to send notifications
* the intervals between messages
* which customers should receive them

This logic is based entirely on customer behavior and the business niche.\
Therefore, it is essential to correctly specify the business category in the sub-account settings.

***

### **Availability and Settings**

* For new sub-accounts, AI for Business is enabled by default.
* Agencies can disable this option in their [plan settings](https://docs.boomerangme.cards/agency-account/plans), if needed. For example, AI can be available only in premium plans.
* If you want to activate AI for existing sub-accounts, simply contact our team, and we will enable it manually.

### Enabling or Disabling AI for Business in a Sub-Account

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An agency can manually enable or disable the AI for Business option directly in the sub-account profile.\
\
To do this, open the sub-account profile and use the Add option (+) button to enable AI, or remove the option to disable it.

Changes made here apply only to the selected sub-account and do not affect other sub-accounts.

### **Key Notes**

* AI does not start working immediately — it first needs time to collect enough data.
* All push notifications are created and sent automatically based on customer behavior.
* The feature can be enabled or disabled at the agency plan level.

***

### **Example Use Case**

An agency may choose to keep AI for Business enabled only in higher-tier plans, emphasizing the additional value offered at that level.\
For standard plans, AI can be turned off if automated customer marketing is not required.