🤖AI for Business (Richie AI)

Customer Retention & Automated Push Notifications

Important: AI for Business (Richie AI) is a tool designed for sub-accounts (businesses) to automate customer retention. It is not related to “Richie for Agencies”, which is a completely different feature with different functionality.

Overview

AI for Business (previously Richie AI) is an intelligent automation system that helps businesses increase customer visit frequency and retention through personalized, behavior-based push notifications.

The AI analyzes how customers interact with the business — including their visits, purchases, and card activity — using data collected from both the POS system and Boomerangme. Based on these insights, the AI automatically sends tailored push notifications designed to boost customer engagement and encourage repeat visits.

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How It Works

After the feature is enabled, the AI starts collecting customer behavior data. To function properly, there must be:

• Customers with linked wallets/cards

• Real completed transactions

Once enough data is gathered, the AI automatically divides customers into two groups:

1. Control group

Customers who do not receive AI-generated notifications.

2. Active group

Customers who do receive personalized AI-driven push notifications.

You can see the distribution of these groups directly in the main dashboard statistics.

Notification Frequency

The AI determines:

• how often to send notifications

• the intervals between messages

• which customers should receive them

This logic is based entirely on customer behavior and the business niche. Therefore, it is essential to correctly specify the business category in the sub-account settings.

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Availability and Settings

• For new sub-accounts, AI for Business is enabled by default.

• Agencies can disable this option in their plan settings, if needed. For example, AI can be available only in premium plans.

• If you want to activate AI for existing sub-accounts, simply contact our team, and we will enable it manually.

• If you need to disable the AI for a specific sub-account, just let us know — we can turn it off for you.

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Key Notes

• AI does not start working immediately — it first needs time to collect enough data.

• All push notifications are created and sent automatically based on customer behavior.

• The feature can be enabled or disabled at the agency plan level.

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Example Use Case

An agency may choose to keep AI for Business enabled only in higher-tier plans, emphasizing the additional value offered at that level. For standard plans, AI can be turned off if automated customer marketing is not required.